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Exploratory study

Context

A chemist has developed an innovative material which improve energy efficiency of buildings.

This company wants to assess the opportunity to launch this new technology in Europe and in the USA.

 

Approach

Interview of 25 experts in Europe and in the USA

Analysis of potentialities and limits of the technologie

 

Impact

The market segment is smaller than expected

The company has to redirect its R&D to broaden the target.